Email marketers are always looking for new and innovative ways to boost engagement. In this blog post, we will explore how video can be used to increase email engagement.

Recent studies have shown that including video in email can boost engagement by up to 300%. This guide will show you how to create and use video in your email marketing campaigns.

We will also talk about some of the benefits of using video in emails, including increased engagement and conversion rates. Finally, we will discuss some of the best ways to measure the success of your video email campaigns.

Introduction to the concept of using video in email marketing.

Video is a powerful engagement tool, and using it in emails is a great way to boost engagement with your subscribers. Here are some tips on how to use video in your emails:

  1. Use video to introduce yourself or your company.

  2. Use video to highlight your products or services.

  3. Use video to provide customer testimonials.

  4. Use video to announce exclusive offers or discounts.

  5. Use video to create a personal connection with your subscribers.

By using video in your emails, you will be able to better engage with your subscribers and keep them coming back for more.

The benefits of using video in email marketing.

Video is a wonderful way to boost engagement in emails. By including a video in your email, you can capture your audience’s attention and keep them engaged in your message.

Here are a few tips on how to use video in emails to boost engagement:

  1. Keep it brief. Your video should be short and to the point. Nobody wants to watch a long, drawn-out video in their email.

  2. Make it relevant. Your video should be relevant to your email’s message. Do not just include a video for the sake of including one.

  3. Use a compelling thumbnail. Your video’s thumbnail is important in getting people to click on and watch your video. Make sure it is compelling and catches people’s attention.

  4. Use an attention-grabbing headline. Just like with your thumbnail, your headline should be attention-grabbing and make people want to watch your video.

  5. Host your video on a third-party site. Do not host your video on your own website. Instead, host it on a third-party site like YouTube or Vimeo. This will make it easier for people to view your video.

By following these tips, you can boost engagement by using video in your emails.

How to Add a Video to an Email.

With so many people now working remotely, video has become an increasingly valuable tool for communication. If you need to add a video to an email, there are a few different ways to do it.

The easiest way is to simply include a link to the video in your email. This can be done by pasting the link into the body of the email, or by including it as a URL in the “additional options” section of your email client.

If you want to embed the video into the email itself, you can do this by using HTML. Simply wrap the video URL in the appropriate HTML code, and it will be embedded into the email when viewed.

If you’re not familiar with HTML, there are a few other options for embedding video in email. Many email clients now support media queries, which allow you to insert rich media content into your email. To do this, simply create a new email and click on the Insert Media button. From here, you can select the video you want to insert, and it will be embedded into the email.

Finally, some email clients also support the use of third-party plugins to embed video. If your email client supports plugins, simply search for a video plugin and follow the instructions to install it. Once installed, you should be able to embed video in your emails just like you would with HTML.

How to measure the success of using video in email marketing.

 Video is a powerful marketing tool that can help boost conversions and sales. But how do you know if using video in your email marketing is actually working?

Here are a few ways to measure the success of using video in email marketing:

  1. Track clicks and engagement

When you include a video in your email, be sure to track how many people click on it and how long they watch it for. This data will give you an idea of how interested your recipients are in the video content.

  1. Look at sales figures.

If you’re selling products or services, you can track how many sales or leads you generate from emails with video versus those without. This will give you a good indication of whether or not video is having an impact on your bottom line.

  1. Compare open and click-through rates.

Email marketing success is typically measured by open and click-through rates. When you add video to your emails, see if there’s a difference in these rates. If people are more likely to open and click through emails with video, it’s a good sign that they’re finding the video content valuable.

  1. Pay attention to feedback.

Finally, do not forget to ask your recipients for feedback on your emails. If you’re getting positive feedback about the video content, you know you’re on the right track.

Using video in email marketing can be a great way to boost engagement and conversions. By tracking the right metrics, you can gauge whether or not it’s working for your business.


Adding video to your email marketing can boost engagement rates by up to seven times, according to studies.

Videos can be used to introduce new products, show off customer testimonials, or even just add a little personality to your communications. So, if you’re looking to give your email marketing a boost, consider adding some good and creative video content.